To link, or not to link? When linking less is a good idea.

Link, link, link! If you write for the web at all or create e-newsletters you’ve probably heard the advice that creating more links is always a good thing when writing for e-communications. And often this is true.

But is compulsively linking in copy ever a bad thing? Yes, absolutely. Let’s explore when linking can be a trap, rather than a boost. Continue reading